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CIPS Event: Digital Analytics and its Impact on Digital Marketing

June 8, 2023 @ 11:30 am - 1:00 pm CST

CIPS Saskatchewan Presents:

Digital Analytics and its Impact on Digital Marketing

Hybrid Event (Regina & Virtual) – June 8th, 2023

11:30 am MST – Registration and lunch (in person only)

12:00 pm – 1:00pm MST – Presentation

In-Person Location:  SaskTel, 2121 Saskatchewan Drive, Auditorium Room, Regina, SK 

Virtual Attendees will be sent an event link 
Speaker: Jarrett Emslie, Chief Technology Officer, sMedia
Jarrett is a proven results-driven leader with a passion for innovation and growth. He is the Chief Technology Officer at sMedia, where he began his career in September 2020 as an Ad Operations Assistant and quickly worked his way up through various leadership roles. With five years of experience in software development, technical training, and solution consulting, Jarrett has launched several successful products at sMedia, including the Performance Dashboard, Attributely Digital Attribution Solution, and Smart Offer Lead Generation Product.

Currently, Jarrett is leading the company’s transition from an Advertising Service Business model to Software as a Service, including rebuilding legacy systems to scalable microservices. He excels at simplifying technical concepts for a business audience and is passionate about data storytelling.

In his presentation, “Digital Analytics and its Impact on Digital Marketing,” Jarrett will discuss industry-forced events such as the deprecation of Google Universal Analytics and the transition to Google Analytics 4, and what this means for existing users. He will also emphasize the integral role IT plays in shaping the marketing landscape, with companies striving to collect and make sense of mountains of data.

Jarrett will guide the audience in understanding which digital marketing analytics to focus on to improve the way they serve their customers and expand their audience. He will also emphasize the importance of ensuring that the measurement strategy aligns with the business-ready questions the organization is looking to answer. With his expertise in data storytelling, Jarrett is poised to deliver an insightful presentation that will help organizations stay ahead of the curve in the ever-evolving digital marketing landscape.
Cancellation Policy: June 1st 2023 5pm MST (in person)
In-Person Registration Closes: June 1st 2023 5pm MST (in person)

Space is Limited so Register Soon!


For questions and late registrations email 


June 8, 2023
11:30 am - 1:00 pm CST
Event Category:


CIPS Saskatchewan
View Organizer Website


2121 Saskatchewan Drive
Regina, Saskatchewan Canada
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